Leading and Self-Leading towards New Work

Building ONE global culture

greytogreen can be customized to a company’s specific needs and business reality significantly increases acceptance, fit and impact.

the challenge

To compete in a fast paced, high-tech business environment, a leading player in the worldwide sensor industry recognized “collaboration” as one of their key success factors. In order to fully leverage their global presence and deliver in-line with their brand promise, the company made every effort not only to harmonize systems and processes but to also create ONE global culture that has collaboration at its core.

In 2016, they asked greytogreen to contribute to this quest.

greytogreen’s approach

greytogreen began by creating a customized version of their successful learning program greytogreen CHOICES & RESULTS. The flow of the program was adjusted and situations that mirrored the client’s daily reality were created. The graphic style was also changed to more closely align with the “look and feel” of their corporate identity.

A series of pilot tests demonstrated that participants could easily accept the program as one of their own. They showed great enthusiasm with respect to the learning content and overall experience.

By mid-2017, about 30 internal facilitators were trained and started offering the program around the globe.

the results

  • The program supported the company’s employees worldwide in raising their individual effectiveness and the quality of their collaboration.
  • It fostered respect and trust amongst people, teams and business units across country and language borders.
  • It was very well received in different cultures and continues to make a valuable contribution to the company’s cultural development. In 2017 the company grew at a rapid pace and employed more than 8.000 people across 50+ countries.

the take-away

Customizing an existing learning program to a company’s specific needs and business reality significantly increases acceptance, fit and impact. Customization is an investment – and it is worth it.

Feedback from clients & partners

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